DDB Philippines, the agency contracted for the launch of the country’s new tourism campaign “Love the Philippines,” clarified that public funds were not used to produce the controversial audio-visual presentation.
Alongside their released public apology, the advertising agency explained that they independently produced the said presentation at their own expense, as part of their initiative to help pitch the slogan and generate excitement among internal stakeholders for the campaign.
The agency clarified that the Department of Tourism (DOT) did not provide any funds for the said video, neither was it released or allocated for its production.
